Recently, a brief comment by actor sparked an unexpected viral wave. During a lighthearted chat with her male co-stars, Saoirse Ronan interjected as they joked about the absurdity of using your phone for self defence, stating, “That’s what girls have to think about all the time.” Her remark was brief, but it opened up a serious discussion about women’s everyday vulnerability and the quiet precautions women routinely take. The clip quickly resonated worldwide, prompting conversations on safety and gender that often remain unspoken.
Using Real Moments to Make a Difference
Ronan’s viral moment illustrates how small moments of storytelling can generate meaningful social impact. Drama for Change adopts a similar approach, deliberately creating scenes that subtly address sensitive issues in ways that feel real and relatable. We don’t push obvious rights and wrongs; it’s better to portray nuanced, ambiguous situations that mirror actual workplace behaviours. These scenarios prompt conversation, inviting viewers to discuss their interpretations and reflect on their own perspectives.
The Role of Gossip Networks in Behaviour Change
Just as Ronan’s comment naturally sparked a “gossip network” effect, Drama for Change leverages this same human tendency by structuring campaigns around fictional characters. In the workplace, where direct discussions of real individuals can be tricky, fictional characters offer a safe way to explore sensitive topics. By following a structured campaign with multiple video touchpoints and reaction elements, we create lasting opportunities for conversation, drawing people into discussions that linger well beyond the first viewing.
From Viral to Purposeful Change
Ronan’s comment shows how simple storytelling can touch people and start critical conversations. Drama for Change seeks to harness this same power, deliberately using relatable drama to engage workplace audiences. By fostering the naturally occurring structures of discussion and reflection, Drama for Change drives meaningful and sustained change across organisations.
