Whenever I’m involved in Equality, Diversity, and Inclusion (EDI) initiatives, I’m aware of the significant responsibility involved. It’s such an important area of endeavour but not a straightforward one to engage with. Historically, many well-intentioned efforts have not been effective, even anti-effective. Now, especially in the USA, we are witnessing a significant and effective backlash against EDI. As a filmmaker working in the EDI space it behoves me to stay informed about the evidence and recent developments in the subject.

I was therefore glad to see Simon Fanshawe’s recent Times article, summarising the findings of the report “Flying Flags and Ticking Boxes — What Went Wrong with EDI and How Leaders Can Fix It,” which he co-authored with Matilda Gosling.

The angle Simon is coming from is that EDI, as presently constituted, is not delivering value to staff, customers and shareholders. Thus work on diversity needs a reset. And he’s calling for a debate before it becomes a political scrum as we see in the USA.

Simon spoke to 45 industry leaders to get their take on what was going wrong and what should be done about it. And it’s all summed up in the report which, to make life easy for you, I’ve condensed below.

The disconnect between intentions and outcomes

The report by Diversity by Design delves into the current state of EDI initiatives and uncovers a troubling disconnect between noble intentions and actual outcomes. Despite significant investments and efforts, many EDI programmes are failing to achieve meaningful change within organisations. Instead, they often result in symbolic gestures that do little to address underlying issues.

Symbolic actions over substantive change

One of the central criticisms is that organisations are prioritising performative actions – such as celebrating awareness days, flying flags, and promoting identity-based staff networks – over substantive changes that tackle systemic inequalities. These actions can create a façade of progress but may not lead to genuine inclusivity or improved organisational performance.

Inclusivity without exclusion

The report emphasises that true inclusion must encompass all individuals, rather than focusing exclusively on select identity categories. Overemphasis on specific groups can inadvertently exclude others, fostering division rather than unity. This narrow focus can lead to competition between groups and a loss of shared purpose within the organisation.

Missing diversity of thought

While visible diversity (such as race and gender) is more straightforward to address, cognitive and socioeconomic diversity often receive less attention. The lack of diverse perspectives can stifle innovation and hinder problem-solving. Organisations may find themselves ill-equipped to integrate new viewpoints, limiting their adaptability in a rapidly changing world.

A culture of silence and fear

The report highlights a prevailing culture where open discussion is discouraged. Employees may fear repercussions for expressing alternative perspectives, leading to a suppression of dialogue. This #NoDebate environment can result in toxicity, impoverished workplace culture, and impaired decision-making processes.

The misuse of data

Data is crucial for measuring progress, yet many EDI initiatives lack actionable, evidence-based insights. There is a tendency to rely on assumptions or to set quotas without understanding the nuanced experiences of different groups. This ineffective use of data can obscure the real issues and prevent organisations from implementing effective solutions.

Negative Outcomes and Grey Areas

Performative EDI practices

The focus on symbolic gestures can lead to disengagement among staff and customers. Time-consuming activities that do not contribute to genuine progress can undermine organisational performance and distract from core objectives.

Legal and reputational risks

By concentrating on limited identity categories without considering the needs and rights of all individuals, organisations may expose themselves to legal challenges. Failure to balance these needs can lead to poor business decisions and damage to reputation.

Challenges with targets and quotas

While setting targets can be a motivator, quotas may backfire if they create perceptions that individuals are promoted based on identity rather than merit. This can undermine confidence in the fairness of organisational processes and harm the morale of both those promoted and their colleagues.

The role of staff networks

Staff networks based solely on identity categories can be double-edged. While they offer support, they may also become echo chambers that divide rather than unite. These networks might campaign for causes not universally supported within the organisation, giving leaders a skewed impression of diversity of thought.

Strengths and Opportunities

Integrating EDI with business objectives

The report advocates for aligning EDI initiatives with organisational goals. By embedding EDI into the core purpose of the business, it becomes more relevant and effective. This integration ensures that diversity efforts contribute directly to performance and talent development.

Fostering diverse perspectives

Encouraging a culture of productive disagreement is vital. Respectful dialogue allows for a variety of viewpoints, leading to better decision-making and innovation. Organisations should treat differing opinions as opportunities for growth rather than threats.

Better use of data

Using granular, actionable data helps measure outcomes rather than just inputs. Organisations need to move beyond simplistic quotas and delve into deeper analysis of the barriers preventing real change. This approach enables more targeted and effective interventions.

Cultivating a shared purpose

Shifting away from viewing employees as a set of discrete groups fosters unity. Open conversations and acceptance of differing perspectives help cultivate a shared sense of identity. This collective focus can enhance organisational cohesion and performance.

Recommendations for Moving Forward

  1. Link EDI to organisational goals: Ensure that diversity initiatives are directly connected to the company’s purpose and objectives.
  2. Create a culture of productive disagreement: Encourage open dialogue where differing opinions are respected and explored.
  3. Ensure inclusion does not lead to exclusion: Design EDI programmes that consider the needs and rights of all individuals, avoiding practices that might alienate certain groups.
  4. Make better use of data and evidence: Base decisions on solid data and regularly assess the impact of EDI strategies.
  5. Move towards constructive staff networks: Transition networks from single-issue groups to forums embracing individual differences and shared interests.
  6. Check the quality of training: Evaluate training programmes for effectiveness and alignment with business objectives, ensuring they foster inclusivity rather than division.
  7. Find common purpose: Cultivate a shared sense of identity and purpose among all staff members, building unity through open conversations.

A call to action

The findings of the report underscore the need for a fundamental reassessment of how organisations approach EDI. Moving beyond performative actions to strategies that genuinely integrate diversity and inclusion into the organisational fabric is essential.

Leaders are encouraged to ask themselves critical questions:

  • Is our EDI linked to our purpose?
  • Does it help us find common ground?
  • How are we supporting healthy disagreement?
  • Who might feel excluded by our inclusion programmes?
  • Are we basing decisions on robust evidence?

Conclusion

The report concludes that equality, diversity, and inclusion are not just ethical imperatives but strategic necessities in today’s complex business environment. To harness their true potential, organisations must align EDI initiatives with their core objectives, embrace diverse perspectives, foster an inclusive culture, ground strategies in data, and lead by example.

Rethinking and recalibrating our approach to EDI means we can build organisations that not only reflect the diversity of our societies but also thrive because of it.

All this of course raises more questions than answers. Which is what you want for a debate. The vulnerabilities of EDI are clear, but it would be a shame if a backlash were to trash all the good intentions. What’s your take on all this?