The idea of the educative element of storytelling is as old as storytelling itself. We are all likely familiar with Second World War propaganda movies and, in the UK, the longest-running radio soap opera, The Archers, founded to spread information to farmers. Looking right back to the Iliad, a foundation story for a civilisation, had a propagandising and culturally-bonding function. And each of Aesop’s Fables has a moral message.
Entertainment-Education, as we know it today, was born in the 1970s, and its founder is the Mexican producer, writer, researcher, and theorist Miguel Sabido.