First, let me wish you all the delights of the season. Whether your plans are for mistletoe, mince pies, or a merry drink or two, I hope it’s a time of joy and relaxation.
Or perhaps you’re stepping up as the designated driver this year? Personally, I rather enjoy the role – it’s a handy excuse to dodge the eggnog and still soak up the festivities. But have you ever wondered where the idea of the designated driver came from?
Let me tell you a story that takes us from Scandinavian social norms to American TV sets, and finally, to a powerful campaign that saved thousands of lives – and all with a few lines of dialogue…